Biography

Dr. Rongteng (Renata) Zhang holds a Ph.D. in Tourism Management from the School of Business and Economics, Universiti Putra Malaysia. She is currently an Assistant Professor of Management at Xiamen University Malaysia.

Prior to joining academia, Dr. Zhang gained extensive practical experience in the tourism, events, and hospitality industries. She worked as a Business Analyst at Xiamen International Conference & Exhibition Center and an Event Consultant at Shenzhen Worldunion Group Incorporated, contributing to strategic market analysis and event planning. She was also part of the Opening Team at Shanghai Disney Resort, contributing to the successful launch of the resort.

Dr. Zhang’s research focuses on event management, tourism and hospitality marketing, and technology management. Her scholarly work has been published in reputable international journals, including the Journal of Hospitality and Tourism Management (SSCI), Current Issues in Tourism (SSCI), Asia Pacific Journal of Marketing and Logistics (SSCI), and British Food Journal (SCIE). She actively contributes to the academic community as a reviewer for internationally recognized journals indexed in ISI and Scopus, including Current Issues in Tourism, Tourism Review, and Journal of Hospitality and Tourism Technology.

Research Interest

• Events Management

• Tourism and Hospitality Marketing

• Technology Management

Educational Background

• PhD (Tourism Management), Universiti Putra Malaysia, Malaysia

• MSc (Tourism Management), Huaqiao University, China

• BSc (Tourism Management), Qingdao University, China

Research Experience / Grants

• Zhang, R.*, Lin, L., & Chen, G. (2026). Resurgence or one-hit wonder? A comparative study of consumer behavior shifts in online community group-buying from COVID-19 to post-pandemic era. Asia Pacific Journal of Marketing and Logistics, 38(4), 976-992. https://doi.org/10.1108/APJML-12-2024-1997. (*Corresponding author) (SSCI, JIF: 5.5, JCI: 1.01)

• Ding, K., Bao, Y., Li, L., Zhang, R.*, & Chen, Y. (2025). From crisis to change: exploring the lasting influence of COVID-19 on Airbnb users through structural topic modeling. Humanities and Social Sciences Communications, 12(1), 1-15. https://doi.org/10.1057/s41599-025-05153-8. (*Corresponding author) (SSCI, JIF: 4.8, JCI: 3.59)

• Lin, L., Zhang, R., Mohd Adnan, H., & Fauzi, A. (2025). “Not all travel videos are equal.” Examining the effects of short travel videos on travel intentions and electronic word-of-mouth. Journal of Vacation Marketing, 31(4), 1041-1055. https://doi.org/10.1177/13567667241253891. (SSCI, JIF: 5.1, JCI: 0.93)

• Zhang, R., Abd Rahman, A., Aziz, Y. A., & Sidek, S. (2023). Unpacking Technological and Interpersonal Interaction on Value Co-creation and Outcomes in Trade Show: A Dyadic Examining View. Journal of Hospitality and Tourism Management. Vol. 55, pp. 334-343. https://doi.org/10.1016/j.jhtm.2023.05.007. (SSCI, JIF: 7.629, JCI: 1.72)

• Zhu, Y., Zhang, R.*, Zou, Y., & Jin, D. (2023). Investigating customers’ responses to artificial intelligence chatbots in online travel agencies: the moderating role of product familiarity. Journal of Hospitality and Tourism Technology, Vol. 14, No. 2, pp. 208-224. https://doi.org/10.1108/JHTT-02-2022-0041. (*Corresponding author) (SCIE, JIF: 5.576, JCI: 0.95)

• Zhang, R., & Abd Rahman, A. (2022). Dive in the flow experience: Millennials’ tech-savvy, satisfaction and loyalty in the smart museum. Current Issues in Tourism, Vol. 25, No. 22, pp. 3694-3708. https://doi.org/10.1080/13683500.2022.2070459. (SSCI, JIF: 7.430, JCI:1.99)

• Zhang, H., Wang, T., Zhang, R. (2022). Does Regional Economic Integration Facilitate the High-quality Development of the Tourism Industry? Evidence from China. Transformations in Business & Economics, Vol. 21, No. 1(55), pp. 21-38. (SSCI, JIF: 1.725, JCI: 0.58)

• Zhang, H., Zhang, R.*, Abd Rahman, A., Chen, L., Yin, Z., Yin, J. (2021). Influence of Task–Technology Fit on Consumer Perceived Value from the Perspectives of Man–Machine Interaction and Interpersonal Interaction. Transformations in Business & Economics, Vol. 20, No. 2A, pp. 42-59. (*Corresponding author) (SSCI, JIF: 1.725, JCI: 0.58)

• Zhuang, X., Lin, L., Zhang, R., Li, J.(J). & He, B. (2021). E-service Quality Perceptions of Millennials and Non-Millennials on O2O Delivery Applications. British Food Journal, Vol. 123, No. 12, pp. 4116-4134. https://doi.org/10.1108/BFJ-01-2021-0049. (SCIE, JIF: 2.518, JCI: 0.97)

• Lin, J., & Zhang, R.* (2021). The influence of political connection on environmental investment: evidence from China tourism-related listed companies. Journal of Policy Research in Tourism, Leisure and Events, 1-28. https://doi.org/10.1080/19407963.2021.1949329. (*Corresponding author) (ESCI, JCI: 0.63)

• Zhang, H., Zhang, R.*, & Yin, J. (2019). Application of a New Cultivation Model in an Undergraduate’ Convention and Exhibition Management’ Study Program. International Journal of Emerging Technologies in Learning (iJET), Vol. 1, No.18, pp. 120-132. https://doi.org/10.3991/ijet.v14i18.11332. (*Corresponding author) (ESCI, JCI: 1.06)

Published Industrial Report

• Zhang, H., Zhang, R., & Yin, J. (2019). Report on the Development of Fujian’s Convention and Exhibition Industry in 2017-2018, Blue Book of Fujian Tourism: The Study on the Current Situation of Tourism Industry Development in Fujian (2017-2018), Social Sciences Academic Press.
• Zhang, H., Yin, J., & Zhang, R. (2018). Analysis and Prospect of China’s Social Security Events Related to Travel in 2017-2018, Blue Book of Tourism Safety: Annual Report on China’s Tourism Safety and Security Study, Social Sciences Academic Press.

Honors / Awards

• Outstanding Paper in the 2024 Emerald Literati Awards